Resources
Practical AI, explained by someone who deploys it.
Free articles on putting AI to work in a real business — no hype, no fear. Written by Dennis Savic, founder of D3PLOY, from work inside actual businesses with real staff, real customers and real consequences.
Foundations
8 articles
Start here: who this is for, what AI actually is, and the tools I use every day.
Who Am I, and Why This Page Exists
A mechanical engineer who built electric motorcycles, learnt some hard lessons, and now spends his days putting AI to work inside real businesses.
Read article →What D3ploy Actually Does (and Why I'll Mention It Sometimes)
A short, honest explainer of the business behind this page: review the flow, deploy the software and AI, then partner to keep leveraging what comes next.
Read article →Should I Use AI? Yes. Here's Where to Start
The answer is one hundred percent yes. The real questions are where and how, and this is the exact process I use to answer them.
Read article →Your Business Is a Funnel, Fix the Narrow Part First
Why pouring AI into lead generation before your operations can scale is the most expensive mistake in small business AI.
Read article →What Is AI, Actually?
A plain language tour of the main types of AI you'll actually encounter: language models, vision, audio, generative media, and coding harnesses.
Read article →What Is an LLM? (And Why I Use Claude)
How large language models actually work, why they sometimes get things wrong, why models differ, and why Claude is my daily driver.
Read article →The Claude Models Explained: Haiku, Sonnet, Opus, and Fable
What the different Claude models are, how they differ, and exactly which one I reach for on which kind of work.
Read article →Phone, Chat, Web, or IDE: The Four Ways I Use Claude
Claude lives in more places than most people realise. Here is every way to access it, and how I split my own day across them.
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Fundamentals
8 articles
The core skills: prompting, projects, agents, when to trust the output, and what to keep out of AI.
How to Prompt: Context Is Everything
The difference between mediocre and brilliant AI output is rarely the model. It is the briefing. Here is how to brief like a pro.
Read article →Projects: Give Claude a Standing Memory of Your Business
Stop re explaining your business in every chat. Projects let you brief Claude once and benefit every conversation after.
Read article →What Is an AI Agent? From Chatbot to Workforce
Chatbots answer, agents act. A plain language ladder from asking questions to delegating whole jobs, and where automation fits.
Read article →Trust and Verify: Using AI Without Getting Burnt
AI is a brilliant colleague who occasionally states nonsense with total confidence. Here is a practical system for catching it.
Read article →What Not to Paste into AI: Data Safety for Business Owners
A plain English guide to using AI heavily without leaking the things that matter. No paranoia, just a sensible system.
Read article →Research Mode: Hours of Homework While You Make Coffee
Claude's Research feature turns a vague question into a cited report by reading dozens of sources for you. Here is when and how to use it.
Read article →What Is an API? (And When Should You Use One)
The plumbing that lets software talk to software, explained without jargon: why your business already runs on APIs, and the questions to ask before you buy your next tool.
Read article →What Is an MCP? (And When Should You Use One)
The Model Context Protocol is how AI gets hands: a standard way to plug models into your business systems. What it is, how it relates to APIs, and when it earns its keep.
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Business
6 articles
The decisions: what AI really costs, why pilots die, build vs buy, and bringing your team along.
How to Find Your Bottleneck: A Practical Worksheet
The funnel article told you why operations must scale first. This one shows you exactly how to find the narrow point, in about an hour.
Read article →The Real Cost of AI: Subscriptions, Tokens, and Honest ROI Maths
What AI actually costs a small business, including the hidden lines, and a back of the envelope ROI method anyone can run.
Read article →Why Most AI Pilots Die (and How to Run One That Lives)
The technology usually works. The pilot dies anyway. An autopsy of the common causes of death, and the fix for each.
Read article →Build, Buy, or Managed? An Honest Framework
Three ways to get AI working in your business, the real trade offs of each, and the questions that decide it, bias declared up front.
Read article →Getting Your Team on Board: The 'Will This Take My Job' Conversation
AI rollouts succeed or fail on trust. How to have the honest conversation, involve the right people, and make the tool a gift rather than a threat.
Read article →Where Humans Stay: The Work AI Shouldn't Do
The point of automating the repetitive work is to protect the human work. Here is what I deliberately keep human, and why it pays.
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Use cases
5 articles
Concrete wins: phones answered, inboxes tamed, quotes in minutes, meetings into action lists.
Use Case: AI Answering Your Phones
Missed calls are missed revenue. What a modern AI voice agent actually does on your phone line, what it shouldn't do, and how to prepare for one.
Read article →Use Case: Inbox to Action
The inbox is where business hours go to die. How AI triage turns a hundred emails into five decisions and a stack of ready drafts.
Read article →Use Case: Quotes and Proposals in Minutes
The first decent quote usually wins. How to go from site walk to sent proposal in minutes using a Project, your rate sheet, and your phone.
Read article →Use Case: Meeting Recording In, Action List Out
The value of a meeting is what happens after it. How to turn recordings into decisions, owners, deadlines, and sent follow ups.
Read article →Use Case: Photos In, Structured Data Out
Invoices, whiteboards, business cards, site photos, handwriting. Point a camera at paper and get usable data back. Here is the pattern.
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Build in public
5 articles
Real builds documented as they happen, numbers included, warts and all.
What Got Built While I Slept
I queue software tasks at night and review finished work over coffee. How overnight AI coding sessions actually work, hype removed.
Read article →I Text My Software Engineer (It's an AI)
A message from my phone becomes a tracked task, written code, test results, and screenshots awaiting my approval. The pipeline, explained.
Read article →Building an App for a Mate: A Series
Building an AI sales coach for trade businesses with my mate Matt: a standing series following the build from first conversation to first user, warts included.
Read article →Walking Meetings with Claude
My best thinking happens on foot with an AI in my ear. The method behind the walking meeting, and how to run your first one today.
Read article →Value Stream Mapping: How the Session Works
The whiteboard session I run with clients: what VSM is, how to run one, and the moment it always produces. A full session on camera will follow.
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